ALFA holds press conference [Archives:2004/715/Local News]

February 26 2004

The ALFA Ltd. company on Wednesday 18 Feb. held a press conference at Taj Sheba Hotel in Sana'a attended by Mr Mirza Fadhl Ahmed assistant sale manager.
The occasion was the announcement that the Matushita Electric Industrial company about replacing its world trade mark National by Panasonic in all world markets except the Japanese market.
The change includes a new strategy and international marketing campaign to fix the new name through changing the name “National'' on all of its household electronic appliances into “Panasonic”.