The Nature Shop:  Launches in Sanaa [Archives:1998/47/Last Page]

November 23 1998

“The Nature Shop”, Yemen’s first concept store, was officially launched on November 19th at the Sanaa Trade Center on Al Jazaer Street.  The event was attended by the German Ambassador, Dr. Helga Von Strachwitz; the President of Al-Ahmar Trading and Investment Company (ATICO), Sheikh Hameed Al-Ahmar; the General Manager of ATICO, Mr. Ali Haidary, and a large crowd of Yemeni and expatriate businessmen.
Commenting on the opening, Sheikh Hameed Al-Ahmar said: “The Nature Shop is a German company for body and healthcare products.  It is the first shop of its kind in Yemen, and the first one we have opened here in the Sanaa Trade Center.  The interior décor, as you see, is designed according to the highest international standards.  Moreover, The Nature Shop’s goods do not cost much in comparison with other trade marks sold in Yemen whose products are all made of synthetic chemicals.
“By opening The Nature Shop, our ultimate objective is to help protect the environment, as our products are 100% natural, and to serve people by making these goods available here for the first time,” he added.
Dr. Von Strachwitz said: “I think it is just a big contribution to Yemen’s retail industry, and I highly appreciate what I have seen in the Nature Shop.  Everything is so beautifully displayed, and all products are from European countries, including my own.”
“I wish this shop, its owners, and the team running it all the success they deserve”, she added.
Mr. Ali Haidary, General Manager of ATICO, was very happy and optimistic after the Nature Shop finally opened its doors to the public.  “The Nature Shop is only the beginning for us.  ATICO still have many surprises in store for the Yemeni consumer in the near future.”, he said.
“At ATICO, we are trying hard to change the face of retailing in Yemen.  God Willing this will prove successful, and will serve as a lead for others to follow.”, he added.
“Eventually, the Yemeni consumer will gain in having more top quality international brand names and products to choose from.”, he said.
Nadwa Al-Dawsari
Yemen Times