The role of media in development [Archives:2004/757/Business & Economy]

All media instruments have a remarkable role in engaging the society in development process and implementation of plans and programs at both national and local levels. But this role would be complete with content of the constructive media messages and credibility of their harmony with requirements and needs of the society.
Realization of media message requires professional and technical skills and the use and direction of media tools to various segments of the society in order to attain the goal of actively engaging them in the implementation of development and services projects. It is therefore the media messages require taking care of the targeted people and development of their potentials for execution of the development objectives. The matter needs upgrading the condition of those working in information field to enable them convey clear and undistorted messages as well as stable which would not get influenced by psychology and circumstances of information messages makers.
Here lies the significance of qualification of media cadre the parliament has recently recommended in a manner commensurate to the big volume of the role shouldered on the media people especially those holding the responsibility of engaging the society in implementation of development projects.
According to the relationship between media message makers and their recipients the developmental information does connect between the central plans of the state and their execution at th3e national level and the local development plans pertaining to the governorates and districts taking into consideration clarification of the aspired for integration in the general performance of the administrative units.
The programmed media message can elucidate to the people the volume of the benefit they would get by building a road or the installation of dams, barriers or power generators in their areas. This would urge them to interact and positive cooperation in the implementation of those projects and participate in funding them and also bear any burdens necessitating from them to contribute to meeting them. This can be achieved through media awareness campaign according to their various specialties.
Contrary to that the absence of media message may push some people to obstruct the building of roads across their territories or could harm their properties. It is not enough to take a decision without informing the citizens about the nature of its development and services goals, and this is a role to be played by the media in this field.
The role of the media is not confined to awareness about dimensions of economic and development plans and projects but rather engagement of the society in finding mechanisms convenient to their execution.
In this respect paying attention and taking care of the media cadre and improvement of their living situation is very significant as well as working for their psychological stability to perform their required role in the process of entire development in the country.
——
[archive-e:757-v:13-y:2004-d:2004-07-22-p:b&e]