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May 15 2008

– UNICEF encourages Yemeni media to play a big role in saving the lives of children

Saving the lives of children in the first five years is no longer an exclusive domain of health professionals, UNICEF's Chief of Communication and Advocacy observed here today in his concluding remarks at a Workshop on Role of Media in Child Survival. The media, he underscored can play a big role in saving the lives of children by getting across simple messages that are crucial to save children from diarrhea, malnutrition and easily preventable diseases.

Wrapping up a lively question and answer session at the conclusion of media workshop in Ibb, he said, “Media is one of the many social and cultural institutions charged with the responsibility of providing information and knowledge on how to take care of children