WHO wants total ban on tobacco advertising [Archives:2008/1160/Health]

The World Health Organization (WHO) urged governments to protect the world's 1.8 billion young people by imposing a ban on all tobacco advertising, promotion and sponsorship on the eve of World No Tobacco Day, May 31, 2008. This year's campaign focuses on the multi-billion dollar efforts of tobacco companies to attract young people to its addictive products through sophisticated marketing.

Recent studies prove that the more that young people are exposed to tobacco advertising, the more likely they are to start smoking. Despite this, only five percent of the world's population is covered by comprehensive bans on tobacco advertising, promotion and sponsorship. Tobacco companies, meanwhile, continue targeting young people by falsely associating use of tobacco products with qualities such as glamour, energy and sex appeal.

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