Yemen Times: Strong Presence & Great Future [Archives:1999/38/Viewpoint]

I pleasantly gave him the issue, and took nothing in return. It is not that I got nothing. I got the peace of mind in return. That incident had actually confirmed to me that we are indeed on the right track, and are publishing a newspaper that is widely read.
The next day, I wanted to make sure if the issues are still in the bookstores. I was surprised to see that most issues have been sold in many bookstores. The number of issues sold are much higher than any other newspaper said the bookstore manager. That even gave me more confidence that everything is going fine.
At night, I received complaints from readers in remote areas saying, “We are constant readers of the Yemen Times, and we don’t get enough copies, you have to increase the number of issues you send to us.” After calming him down, I promised him to do my best, and try to deliver more issues to his remote town.
Indications that the newspaper had reached its record high sales levels are crystal clear, as the latest statistics show that Yemen Times sales have increased almost 100% in the last few weeks. Most bookshops and stores have asked for more quantities of the paper because of the high demand among the readers. With the change in size, layout, contents, and style, the number of Yemen Times readers has jumped to a record high level. Part of the reason behind that is no doubt the quality of the printing and the material. Besides that, the weekly competition has also helped in motivating many Yemeni readers to read the paper and try to solve the competition in the hope of winning the prizes. The Yemen Times staff has also been encouraged to follow up to date news reports and develop new ideas for reports and articles that can be beneficial for readers from various sectors of the community. Of course, this success didn’t come from nothing. Readers were encouraged to read the newspaper many reasons:
1) Larger size & more articles. 2) Printing quality much improved and reaching international standards. 3)Weekly competition. 4) The updated news reports and coverage. 5) The objective investigations and surveys. 6) The new layout and design easier to follow. 7)More local news articles. 8) Most important of all, reliability resource of information that is based on complete independence. Readers feel that the paper has been constantly improving. We know that it is far away from perfection, that is why we insist on pushing forward for more improvements. We know it is a hard task but, we also know it is worthwhile. YT is living a great presence, and will definitely have even a greater future.
Walid Abdulaziz Al-Saqqaf
Chief Editor
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